Our client called us with an exciting idea for a new small business venture. She wanted to be a Life Coach combined with her hands-on parent advocacy skills for potential clients that would need her services.
In addition, her immediate income came from fitness coaching on the side. This said, we needed to combine all three components with ease and communicate her years of experience on the web.
Logo Creation, Color Branding and Copywriting
Our first step was to evaluate Sarah's primary focus with all three of her revenue sources. This discovery meeting gave our team the direction that we needed to create a more corporate, fun and engaging logo.
Custom Styled-out Photoshoot
After exploring Sarah's mission statement, we put together a storyboard reflecting the concepts and photographed with intention so that her potential clients would feel her energy and experience while viewing her website.
Our photoshoot included two off-site locations, three outfits, makeup artist, a staged client meeting and a studio shoot.
The Website Cover Photo and Design
The biggest challenge is always the cover photo on our websites. We discussed at great length what we visioned for Sarah and how our photography would need to communicate her strength physically and emotionally. This process took several rounds but after photographing many versions of this concept she chose this image and we agreed 100% it was perfect!
Website Design & Optimization
Lastly, we designed her website to include a calendar, submission forms, enhanced services pages, and set up her skype to go mobile with client consults. In addition, we optimized all social media platforms as well as her google business.
Branding timeline from creation to launch: 6 weeks
"AStudioproductions was amazing to work with! They worked from conception to final product of my business. Andrea took time to explore the best way to express my business goals and how to communicate my services to customers. The photos taken were exactly what I had envisioned. She provided content for my business and social media for the entire year. She walked through the web design with me, always making sure it was what I had envisioned for my business. At the same time using her marketing expertise to develop a product that was my vision, but also industry appropriate. The web design is beautiful. It provides a clear understanding of services for my clients and an easy way to pay and receive services. My business has grown and continues to grow! I will continue to work with Astudio productions for all my web design needs and photography needs".