Per Adobe, The Pantone Color of the Year2019 is Warm, Glorious, and Connects Us to The World. 
COLOR: LIVING CORAL 16-1546
How Does the Color of the Year Influence Marketing Trends? Well, first off Adobe/Pantone take into consideration all aspects of society such as fashion, marketing, social media, and even politics. 
So naturally, it's a great resource when deciding to design the latest trends, etc for your clients. 
So...CORAL IS AS CORAL DOES! Happy Designing!