It is very simple: what you analyze gets measured into sales and profits.
I met with a client today and we did a 5 month review. The glorious thing is metrics. We were able to see the increase over 40% from this time last year. We were thrilled and our client is booking. We preach metrics to our clients. You have to measure how your traffic is coming in and out. What's working and what's not. Want to beef up your web presence and gain more clients/traffic? Call us!